Wednesday, 9 February 2011

S/S 2011 With 'The Hilfigers'


Last season we saw the introduction of 'The Hilfiger' family to various mediums of advertising campaigns. I am happy to report that this season the eclectic family are heading to the country club in a campaign labelled 'El Country de-la-Club-ius'.  The campaign is already being featured in the March editions of major fashion magazines, but we are going to see it promoted through social media, outdoor and online.  Shot by Craig McDean, styled by Karl Templer and Trey Laird served as creative director shows the same cast return from the A/W 2010 campaign.


The clever marketing is clearly showcasing items from all the Hilfiger lines; the fictional 'All American' family is is hip, young old, eclectic and most definitely preppy.  You are not only buying into the Hilfiger lifestyle, you are buying into the family.  What a genetically blessed bunch...

S

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